Awasi: Setting the Table for Reopening
Everyone who works in the travel and hospitality industry has been in a constant state of flux since March 2020. We find ourselves faced with a situation we don’t have immediate control over, the desire to get back to work in delivering outstanding experiences to international travelers. Until the borders are open and flights resume again, all we have is time on our hands. How have the top properties in Latin America been using this time besides fine tuning “health and safety protocols” which is just a given at this point, for every player in worldwide tourism and hospitality, and frankly should have been a matter of major importance even before this global pandemic.
Tomas and Chris - Guides at Awasi Patagonia
I wanted to share an inspiring story about some things that Awasi has been doing.
Awasi has made it a priority to retain all of their staff for as long as financially possible. No amount of beautiful hotel infrastructure is ever going to replace the talent and special energy brought by the hard working people behind the experience. You take away the people, you take away the soul of a property. So what do you do with such a large staff during such slow times? You take the opportunity to make them even better.
There is nothing more motivating than seeing and hearing an individual talking passionately about what they love to do. We seldom get a chance to really take a peek behind the scenes into professions that differ from our own. But running a top tier luxury hotel draws on so many diverse talents, and they all must come together perfectly, in order to deliver a seamless guest experience.
In that spirit, “Awasi Talks - For and By Us”, was created as an internal exercise to share knowledge between different sectors of staff and build company cohesion. The idea was simple enough, allow staff members from the three different geographic properties in the Atacama, Patagonia and Iguazu Falls - working in different sections of the hotel operation, to create and carry out a presentation for the whole company, via zoom. This was not mandatory, but put out there to staff if they wanted to share. The topics turned out to be fascinating, here are just a few of them that have already been completed:
“History of the Jesuit Missions” - by guide, Jimmy McCormick
“A Cup, A Story” - by sommelier, Dana Cordoba
“How to Make Churros” - by pastry chef, Valentina Marambio
“Electrical Installation” - by maintenance staff, Nicolas Arman
“How to Speak in Public” - by excursion manager, Paula Bertotto
“Excursions We Offer” - by excursion manager, Tomas Navarette
Nicolas Arman, maintenance at Awasi Iguazu, presenting on electrical installation.
The Awasi Talks have been a fantastic way for employees of Awasi to get to know one another on a personal level, and for each to deeply understand the small part they play in the big picture. The Chef and Sommelier probably don’t think much about what the guests and the guides are doing out on excursions every day, but after learning how strenuous certain excursions may be, it could just make them think about throwing in a few extra energy bars or picking a wine warmer on the palate for the picnic supplies when they know Tomas is hiking to the Base of the Towers with his guests today - and likewise, Diego might be more on top of his time management when he knows that the Chef has prepared a special asado for the guests that will begin promptly at 7pm. This creates a cross pollination of awareness and appreciation for the team and the role everyone plays in it. How great is it that the head of maintenance offered to do a presentation on electrical installations?! Again, every single part of the hotel operation has to be seamless, and these Awasi talks have allowed for the staff to deeply understand and appreciate this fact.
Matias de Cristobal, Managing Director
These talks have been capped by leadership webinars for all staff by Matias de Cristobal, Managing Director of Awasi on “The Awasi Concept” - exposing all staff to the concept and methodology behind what Awasi does and how Awasi does hospitality and tourism differently. My favorite analogy that Matias uses to describe the Awasi Concept is a round table, sitting outside in a natural setting - on which the guest experience sits. The natural setting, i.e The Atacama, Patagonia and Iguazu Falls cannot be improved upon and were carefully selected as a place to set down that table. However, that table, which holds up the guest experience, is only supported by three legs. Those three legs are; 1) The Physical Hotel 2) The Excursions 3) The Gastronomy. If any one of those three legs is shorter or not as strong as the other ones, the table will wobble and not be solid. The Awasi Talks play right into this analogy, the role of every employee at Awasi is vital in keeping their leg of the table strong, so the guest experience is phenomenal.
The Awasi table is set, the legs are stronger than ever, and we look forward to inviting you to pull up a chair to it very soon.
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